ANSWER:
Construction, according to Earl Babbie, is the act or result of construing, interpreting or explaining. When it comes to the role played by the media in social issues, one would agree that the media have huge social involvement. In fact the media has become the primary source of transmitting information today.
The theory of social construction of reality, is based on the premise of individuals and groups, living in a social setting, interact and form over a period, concepts and notions or mental impressions of each other’s actions and that these actions overtime become an essential character felt by or shared by the actors in relation to each other. A case in point is the naming of a new born ceremony by the diverse ethnic groups in Ghana.
The issues here are thus: is reality an invention, do media reflect reality (exactly or distortedly), is the world a projection or a design.
In considering a medium’s fear based sensationalism for instance, studies have suggested that those who watch more than the average dose of television consistently overestimate the level of violence in their society. They estimate the amount of violence as just about the same as that shown on television, whilst people who watched less television tend to come up with numbers closer to official crime figures. In looking at the role of the media in the construction of reality, it could be said that the media is responsible for majority of observations and experiences from which we build up our personal understandings of the world and how it works. Much of our view of reality is based on media messages that have been pre-constructed with possible biases and conclusions already built in it. The media to a great extent gives society her sense of reality. This is evident in McCombs & Shaw’s (1972) agenda setting theory which presents the notion of how the media dictate importance of issues and events to the public, Gebner’s (1973) cultivation theory which demonstrates how people line their views of the world with those presented in the media, and Bandura’s (1977) social learning theory which suggests how mass media consumers can learn appropriate societal actions,
With the mass media, we must be concerned with a view point on the world or on any matter which is delivered and society needs to be aware of the ways in which those media distort, or re-process the ‘reality’ presented us.
A good point to begin would be media education for individuals in society, so that society would be aware of the influence and social effects of what is presented or what is not presented as ‘news’, ‘real’ or ‘true’. The media industry is seen to produce forms of beliefs, values or perspectives. In as much as powerful agents as television play a big role in directing the beliefs and ideas of society, we need to cultivate an understanding not just on how they function but also on why they function, that way individuals in a community would have a chance to think about and analyze what is dished out to them in films, advertisements and TV programmes.
A basic education in media operations will go to make society aware of the aesthetic, social, cultural and techno-economic factors that are at play in media representations and which could prevent them from being straightforward accounts of reality and the world. Such would make society aware that a specific view presented by a film or a television programme on an issue is done on the terms, customs and culture of that medium.
Another issue worth addressing is that of media censorship and the difficulties faced by journalist. Censorship is today, viewed as an exclusive or special right or privilege enjoyed by journalists and editors about what is to be reported and what is not. And if the media does not talk or write about an event or person, then the person or event simply does not exist.
In conclusion, it could be said that media construction of reality is real and cannot be underestimated however it must never be at the expense of the social order.
2. Jankowski, N.W. (2002) Creating community with media: history, theories and scientific investigations’, in L. Lievrouw and S. Livingstone (eds), Handbook of New Media, pp.34-49. London: Sage
3. Babbie, Earl. 2005. “The basics of social research”: Third edition; Thompson Wadsworth press, Canada.
4. Gerring, J. (2001), Social Science Methodology. A Criterial Framework, Cambridge: Cambridge University Press.
5. Hughes, J. and W. Sharrock (1997), The Philosophy of Social Research (3rd edn), London and New York:
Longman


